Condario: Content Marketing Platform
Content marketing product created for Oneupweb to increase efficiency, capacity, and improve the client experience.
Project Role
Product Strategy & Planning
UX/UI Design
Brand Development
From Excel Spreadsheets to Profitable Agency Digital Product
Partnering with the Director of Content Marketing, the two of us took the Oneupweb content marketing services from an Excel spreadsheet to an online product that now creates over $1 million per year in business. This product allows the agency to increase the number of clients they can service and reduce the time it takes account managers to communicate content marketing strategy and deliverables to clients. It also allows clients to review, provide feedback, and approve social content, social graphics, blog posts, and other types of deliverables directly in the platform.
Challenges & Results
+200 %
Increased the number of content marketing clients the agency could work with by over 200%
Challenge
Technology
I spent hours on calls and in meetings with the engineering team, discussing and reworking the UX and functionality to create the desired outcomes.
$1,000,000+
The increased capacity and efficiency increased content marketing revenue to over $1 million a year. This was nearly 100% increase.
Challenge
Buy-in
Started planning and creating the strategy for this product as a side project before pitching it the CEO and getting their approval to built it.
Process
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Planning & Wireframes
To plan this product, I created a product architecture mapping out the types of content and functionality required. After collaboration with engineering and the content marketing director on the plan, I creating wireframes showing laying out screens and how the functionality would work.
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Brand Development
By creating moodboards at the start of the branding process, I was able to quickly present multiple brand directions. After I created alignment with the CEO I created the logo and brand guidelines.
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Interactive Prototypes
I created interactive prototypes and had sent them to account mangers and content marketing team members to get their feedback. After revisions were made, the prototypes were handed off to our engineering team.
