Greenpath: Website Redesign

GreenPath, a financial wellness organization, required a fully accessible website redesign to support enhanced client and partner functionality ahead of a critical program launch.

Project Role

Creative Direction

Website Planning & Strategy

Accessibility Compliance (WCAG)

Accessibility Wellness for Greenpath’s Website

Greenpath partnered with Oneupweb to redesign their website with WCAG 2.1 AA compliance as a core requirement. I led the project from the initial sales pitch through launch, starting with developing and presenting the website strategy that won their business. I then created a detailed site architecture that outlined content structure and functionality, giving the design and development teams a clear execution roadmap. Throughout the project, I provided creative direction to the lead designer to ensure we were meeting the client's goals. Finally, I conducted both automated and manual accessibility testing to verify the site was usable for all visitors.

Challenges & Results

Accessible Website

The website launched with a Google Lighthouse accessibility score of over 90%

Challenge

Brand Colors

The way they were using their brand colors on the old site created contrast issues. I worked with the designer to create a WCAG 2.1 AA compliant set of styles.

Successful Launch

The site launched fully accessible and met the clients expectations.

Challenge

Complex Site Architecture

Greenpath has a large number of program, resource, and partner pages that needed to be organized in a way that users could easily find them.

Process

Sales, Strategy, & Pitch

I was part of the sales team that secured this project, contributing to discovery, developing the project approach, creating the cost estimate, and presenting the pitch to Greenpath.
Site Architecture

After thoroughly documenting the existing site's content and functionality, I developed a new site architecture using the redesign goals, Google Analytics data, and user experience best practices. This provided a clear foundation that aligned the client, design, and development teams throughout the project.
Stylescapes

The lead designer and I created three stylescapes to explore different ways to express Greenpath's brand on the new website. We presented mild, medium, and spicy options, giving them a range of visual directions to choose from.
Interactive Prototypes

I guided the lead designer by providing feedback on user experience and visual design decisions throughout the project. I also helped establish a design system to increase efficiency and ensure consistency across all page designs.
Accessibility Testing

I performed automated and manual accessibility testing before launch, then provided clear remediation guidance to both the design and development teams to address any issues.